- Hillary for America
- July–November 2016
- Digital graphics and printed matter
Digital and printed assets for Hillary Clinton’s 2016 presidential campaign, which helped maintain brand consistency across the visual communications of coordinated campaign offices in all 14 battleground states. Digital graphics were shared across the campaign’s national and state-level social media channels; printed materials such as flyers and placards were distributed by hundreds of field offices. A selection of the visual assets designed at Hillary for America is below. (Above: A kit of social media graphics created for the battleground states to commemorate Women’s Equality Day.)
A play on the iconic campaign H designed in celebration of Women’s Equality Day; it was shared on Hillary for America’s Facebook page, as well as those of the 14 battleground states.
A sampling of the social media graphics designed for the battleground states, all of which had an active presence on Facebook and Twitter.
Promotional graphics for the Love Trumps Hate concert series, which featured a dozen performances by major artists across the battleground states to energize voters ahead of Election Day; participating artists included Jennifer Lopez, The National, Katy Perry, and Jon Bon Jovi. The graphics were shared on the artists’ official social media channels, as well as those of the battleground states.
A bingo card and accompanying social media graphic for Democratic National Convention watch parties held throughout Florida. The bingo card design was later repurposed and customized for presidential debate watch parties in all of the battleground states.
Streamlined the design of a flyer template used to publicize dozens of official campaign events across the country. The events featured national and local surrogates, including Bernie Sanders, Michelle Obama, and Bill Clinton.